MY BEAUTIFUL AFRICA, an afrocentric fashion and lifestyle label.
Our designs and pieces are a reflective cross between the old elegance and modern cuts ,the singular most striking of our brands asset is the art behind each piece,it is the signature of the brand, like a piece of Africa and all the beauty it encapsulates.
Our vision has always been to design an effortlessly elegant lifestyle brand that represents the true essence of the spirit of Africa.
Our brand seeks to define that untouchable quality that is evident about Africa and yet not quite understood, visible and yet ethereal,revealing an uncanny attraction that is so magnetic.
In creating this brand LANDSCAPES are our inspiration,we delve into the sand dunes of the Sahara,the lush spectacles of the greens of the Savannah, the striking landscapes of the veld and the breathtaking waterfalls and seas across the continent of Africa.